Why Southwest Airlines’ stock is soaring toward its best day in 17 years



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Shares of Southwest Airlines rose more than 15% Thursday as investors cheered the airline’s new era of assigned seating — and the opportunity for upsells.

Southwest’s stock

LUV was on track to close at its highest level since May 4, 2022, when it finished trading at $48.07, and its best one-day percentage gain since Jan. 22, 2009, when it rose 17%.


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