Vipul
Amrutlal
Shah
is
expanding
his
creative
footprint
with
the
launch
of
a
brand-new
music
label,
‘Sunshine
Music’ alongside
his
banner,
Sunshine
Pictures.
Known
for
backing
impactful
cinema
and
memorable
soundtracks,
Shah
has
now
set
up
a
dedicated
vertical
to
discover,
nurture
and
promote
fresh
musical
talent.
The
label’s
first
offering,
Shubhaarambh,
was
unveiled
in
a
special
ceremony
at
Mumbai’s
iconic
Siddhivinayak
Temple
today
in
the
presence
of
Vipul
Amrutlal
Shah
and
Shefali
Shah,
symbolising
an
auspicious
and
heartfelt
beginning.
With
Shubhaarambh,
Sunshine
Music
aims
to
set
the
tone
for
the
kind
of
diverse,
high-quality
content
it
intends
to
champion.
The
project
is
co-produced
by
Aashin
A.
Shah,
with
music
head
Suresh
Thomas
overseeing
the
creative
direction
and
rollout
of
the
label’s
first
major
release.
Shah’s
films
are
also
known
for
their
soulful
and
melodious
tracks
but
his
musical
stories
like
Namastey
London,
London
Dreams,
Action
Replayy
and
Singh
Is
Kinng,
remain
one
of
the
highest
rated
films
for
its
music.
Vipul
Amrutlal
Shah
is
synonymous
to
creating
impactful
cinema
and
picking
versatile
stories.
And
this
is
what
makes
Shah
one
of
the
most
respected
and
successful
producers
in
the
Indian
Entertainment
industry.