Through acquisitions of strategic physical retail locations like Swindon, Frasers Group supports key brand partners’ outlet strategies – including Nike, adidas, BOSS – and aims to serve consumers across the UK with the best value and product offerings.
Swindon Designer Outlet, which opened in 1997, totals 250,000 sq. ft and attracts over 3 million visitors annually. This announcement follows just a month after the Group’s strategic acquisition of Braehead Shopping Centre and highlights Frasers Group’s steadfast approach to expanding its property portfolio.
Frasers Group has acquired Swindon Designer Outlet as part of its strategy to build a leading global brand ecosystem.
The 250,000 square feet centre draws over 3 million annual visitors and supports key outlet partners such as Nike, Adidas and Boss.
CEO Michael Murray said the move strengthens the group’s property strategy and expands opportunities for its brands and partners.
Michael Murray, CEO of Frasers Group, comments: “Physical retail is central to our Elevation Strategy and investing in Swindon – one of the UK’s top five outlets by footfall – strengthens our position as both retailer and landlord. This acquisition reinforces our property strategy and unlocks new opportunities for our brands and our partners.”
Frasers Group was advised by James Keany, Executive Director, Head of National Agency at CBRE on this acquisition.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)