Travel Answers Group, a leading provider of independent vacation experiences, is proud to announce the launch of AlUla and other destinations across Saudi Arabia as a new destination within its Middle East portfolio, in exclusive partnership with Experience AlUla, the official destination management and experience arm of the Royal Commission for AlUla.
The announcement signals the debut of a new destination portfolio within Travel Answers’ Middle East collection, designed to introduce American travelers and advisors to one of the world’s most extraordinary cultural and natural heritage destinations.
Nestled in northwest Saudi Arabia, AlUla is an ancient oasis city steeped in 200,000 years of human history, home to Saudi Arabia’s first UNESCO World Heritage Site Hegra, and dramatic desert landscapes that rival the world’s most iconic natural wonders. This partnership arrives as Saudi Arabia continues its remarkable tourism transformation, welcoming international visitors to experience authentic Arabian hospitality, cutting-edge cultural programming, and adventures that blend ancient heritage with modern luxury.
“AlUla represents the next frontier in experiential luxury travel,” said Kirk Demeter, Founder & CEO of Travel Answers Group. “Our exclusive partnership with Experience AlUla allows us to offer travel advisors unparalleled access, expertise, and curated experiences in a destination that’s capturing global attention.”
Through this partnership, Travel Answers Group offers comprehensive support for travel advisors, including:
Exclusive FIT packages and customizable itineraries featuring AlUla’s premier attractions including Hegra, Dadan, Jabal Ikmah, and the dramatic rock formations of AlUla Old Town
Expert destination specialists with on-the-ground knowledge and direct relationships with premium properties and experience providers
Dedicated trade education to build advisor confidence and destination expertise
Extended itineraries combining AlUla with regional experiences across Saudi Arabia and more well-known destinations like Dubai and Jordan.
AlUla’s unique positioning offers travelers extraordinary contrasts. From star-filled desert nights in luxury glamping to world-class dining experiences, ancient Nabataean tombs carved into rose-colored cliffs to contemporary art installations by global masters, adrenaline-fueled adventures like rock climbing and mountain biking to serene wellness retreats.
“We are delighted to partner with Travel Answers Group to introduce AlUla to the market,” said Vito Anzelmi, Trade Director – North America. “Their deep expertise in crafting authentic, tailor-made journeys makes them the ideal partner to share AlUla’s remarkable story with travelers. Together, we’re opening doors to experiences that simply don’t exist anywhere else in the world.”
Travel advisors can now access Travel Answers Group’s AlUla and wider Saudi Arabia offerings, complete with expert consultation, flexible itinerary design, and the reliability that comes from an exclusive partnership with Experience AlUla.
Start booking AlUla today: Visit https://travelanswersgroup.com/middle-east/alula to explore curated packages and discover why AlUla is the destination defining the future of cultural tourism.