Ever since Aaya Sher from The Paradise starring Nani dropped online, social media has been in a frenzy. The orchestration, rhythm and the dance beat instrumentation has made it a crowd puller. But behind the swagger and sonic punch there is one man, Anirudh Ravichander.
The composer has delivered four extraordinary songs in one month which are all very different in tone but all built upon his usual grand and immense soundscape. ‘Aaya Sher’ is a mass anthem, percussive, aggressive and designed for stadium-like euphoria. It builds on Nani’s imposing presence and offers the audience a catchy and enduring hook.
Prior to this roar, was the AA23 Theme, a track that built anticipation with its atmosphere and delivered an intense cinematic experience. This highlighted Anirudh’s ability to compose themes that go beyond aural backdrops for storytelling, becoming sound signatures themselves.
Then there’s Aaja Raja from KH X RX Reunion which “leans into celebratory energy of rhythmic flamboyance and infectious hooks”. This track has taken over reels and fan edits on the platform.
Switching gears one last time, Bloody Valentine from DC is based on a darker and more edgy soundscape. It was embedded with brooding undertones and modern production elements that appealed more to the younger audience demographics, again highlighting the multi-genre capabilities of Anirudh.
What is exceptional in Anirudh is consistency and adaptability. Be it a massy dance number, a gripping theme, or a moody anthem, he produces tracks that help the narrative while also working as hits of their own right. Anirudh Ravichander’s blockbuster month is nothing short of a musical takeover with Aaya Sher topping the charts.