The Newman, the first hotel by international hospitality management company Kinsfolk & Co, has officially opened in London’s Fitzrovia.
Thoughtfully created by a team of like-minded hoteliers and restaurateurs who have spent decades working in the capital, The Newman brings together some of the most respected names in the hospitality scene, including Corbin and King, The Standard, The Beaumont and The Goring – spearheaded by Kinsfolk & Co’s Founder Paul Brackley and The Newman’s General Manager, Oliver Milne-Watson.
With a concept inspired by and deeply rooted in the charm and character of Fitzrovia, the hotel has been designed by London based studio Lind + Almond, known for creating spaces with an understated yet worldly eclecticism. Every space within The Newman carries the distinct essence of Fitzrovia. With an aesthetic personality nodding to the area’s inspiring characters, such as Nancy Cunard – once Fitzrovia’s bohemian queen – whose iconic bangles and polka dots subtly permeate the design narrative.
‘We are delighted to be open and equally humbled by the warm welcome we have received from our neighbours. The team and I look forward to welcoming everyone in the days, months, and years ahead – your new old friend is here and waiting for you.’ – Oliver Milne-Watson, General Manager
Looking locally when it came to recruitment, The Newman partnered with Saira Hospitality to create the first ever pop-up hospitality school inside an unopened hotel. The programme, which ran over summer 2025, supported individuals with barriers to employment from the local community, providing them with the knowledge and skills to build a career in hospitality and creating life-changing opportunities for those who need them most, with The Newman recruiting team members from the pool of candidates.
The Newman offers 81 spacious and refined guest rooms, suites, and apartments, some with private balconies. All rooms showcase a contemporary Art Deco aesthetic. The rooftop floor comprises a Penthouse Suite that comes with its own terrace, sauna and ice plunge, and can be taken as a whole to transform into a beautifully appointed and spacious four-bedroom suite with exclusive use of the floor. Rooms feature innovative wellness mini-bars packed with CBD sleep patches, essential oils, and anatomē scents, with the Penthouse Suite including LED face masks and yoga mats for the terrace, as well as the more traditional minibar stocked with drinks by British brands.
Destined to become a favourite with the vibrant neighbourhood, Brasserie Angelica and Gambit Bar also opened on 1st February 2026 as part of The Newman; an elegant, European all-day restaurant and intimate underground bar. The brasserie is a contemporary, all-day restaurant, serving a menu of classic comfort dishes with generous Northern European influences threaded through the menu. A bespoke sandwich trolley also graces the floor throughout lunchtimes, offering a quick bite for guests, with a side of theatre. Gambit Bar is a destination bar in its own right, influenced by the energy of the surrounding locale, where guests can steal away a moment of escapism from daily life, and enjoy carefully crafted cocktails. It has been inspired by the timeless allure of iconic bars from across the globe, with the intention to create a warm and welcoming space where attention to detail and heartfelt hospitality sit at the core. There is also a dynamic events programme at Gambit Bar, where guests can while away the hours discovering in-house DJs or mastering strategic game playing at regular chess nights.
Wellness at The Newman embraces Nordic simplicity with a design inspired by the Swedish grace movement, blending minimalism with innovation and functionality. The wellness offering includes a medical-grade halotherapy room, an Ice Lounge, Finnish sauna and steam room for contrast therapy rituals, multi-sensory experience showers and a hydrotherapy plunge pool. Every spa treatment has been designed exclusively for The Newman with wellness partners ranging from Scandinavian clean beauty brand Nuori – marking their first London hotel presence, Moss of the Isleswhich uses nature’s most active ingredients from Ireland and the British Isles, and science-led CBD brand KLORIS. In line with Wellness at The Newman’s long-term results led approach is a partnership with Hyperice, a global leader in recovery technology that provides innovative tools such as Normatec compression boots and a ‘Venom’ heat therapy belt. Further enhancing the experience is a collaboration with Déesse PRO, providing guests with access to advanced, medical-grade LED light treatments.
Opening rates at The Newman start from £695 per night.
For more information, please visit www.thenewman.com and www.kinsfolk.co
For all offers, please visit Exclusive Offers at The Newman Hotel | Fitzrovia, London.