Even A.I. Companies Aim for Fun Over Frowns

Madison Avenue tapped the brakes on most somber Super Bowl commercials Sunday night, with many trying…

Instacart Super Bowl Ad Goes Bananas With Ben Stiller, Benson Boone

For Instacart, the Super Bowl is bananas. The delivery company wants to let potential they can…

Instacart is ending its controversial price tests

Instacart has it will be ending price testing on its platform. This comes after a published…

The FTC is reportedly investigating Instacart over its AI pricing tool

The Federal Trade Commission has sent Instacart a civil investigative demand, seeking information about its AI-powered…

Store loyalty programs are taking your personal data and may use it to charge you more. Here’s how to protect yourself.

Genna Contino is the Smart Spending reporter on MarketWatch’s personal finance desk. She previously covered personal…

Study shows that Instacart was charging different amounts for the same items

A collaborative report from Consumer Reports, Groundwork Collaborative and More Perfect Union has uncovered pricing experiments…

Instacart sues New York City over minimum pay, tipping laws

You can tell a lot about a company by what they’re willing to sue over. Take…

Airbnb tests letting users order groceries through Instacart

Airbnb is testing a service in which guests can order groceries through Instacart, . This may…