NBC‘s, Peacock’s and Telemundo’s simulcast of the Super Bowl LX matchup between the Seattle Seahawks and the New England Patriots reached an average 124.9 million viewers on Sunday night.
The number of viewers watching a fairly mild Super Bowl saw Seattle defeat New England 29-13 and win its second-ever Super Bowl. That marks a slight decrease from last year’s game, when the Philadelphia Eagles’ victory over the Kansas City Chiefs achieved the biggest television audience of all time with 127.7 million average viewers on Fox.
But NBC reported that viewership peaked during the second quarter of the game (7:45 p.m. to 8 p.m. ET) with an average of 137.8 million viewers — making it the highest peak viewership in U.S. TV history. It also repped the most-watched TV broadcast in the history of NBCUniversal.
The 124.9 million viewer stat comes from the live+same day Nielsen Big Data+Panel stat, which included NBC, Peacock, Telemundo, NBC Sports Digital and NFL+. That makes it the second-most watched program in U.S. TV history, behind only last year’s Super Bowl LIX on Fox.
Measured by Nielsen, these statistics represent the average number of people who were tuned in at any given moment during each game, though the totals naturally fluctuate throughout the telecasts. The Super Bowl LX aired from 6:40 p.m. to 10:28 p.m. ET.
Bad Bunny’s halftime performance was an audience grabber of its own, reaching an average of 128.2 million viewers — down from Kendrick Lamar’s record of 133.5 million viewers during last year’s game, but still a tremendous stat.
As for Telemundo, the broadcast averaged 3.3 million viewers — which made it the most-watched Super Bowl in U.S. Spanish-language TV history. The telecast peaked with 4.8 million viewers during the Bad Bunny halftime show.
NBC opted to stick with the Winter Olympics after the Super Bowl, and “Primetime in Milan” and “Milan Prime” averaged 42 million viewers according to the network. That’s the best Winter Games audience for NBC since Day 2 of the 2014 Sochi Olympics and up 73% vs. the post-Super Bowl LVI Beijing Olympics show (24.3 million) in 2022.
“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage,” said NBC Sports prexy Rick Cordella in a statement. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech, and announce teams who delivered best-in-class presentations for our viewers, stations, and partners.”
Here is a look at Super Bowl viewership since 2010, when the big game attracted more than 100 million viewers for the first time:
SOURCE: Nielsen. Super Bowl LX in 2026 was the first Super Bowl reported using Nielsen’s Big Data + Panel methodology. All prior reporting used Nielsen’s Panel-Only measurement. The first Super Bowl to include Out-of-Home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its National TV measurement in September 2020. As of Feb. 2025, Nielsen’s OOH measurement covers 100% of the U.S. contiguous television population. Super Bowl XLVIII included the first Spanish-language broadcast for a Super Bowl.