Star
Plus,
one
of
India’s
leading
GECs,
has
consistently
raised
the
bar
by
delivering
content
that
is
fresh,
promising,
and
deeply
engaging
for
audiences
over
the
years.
Known
for
pushing
creative
boundaries,
the
channel
has
always
brought
something
new
to
the
table
with
every
show.
While
it
continues
to
entertain
viewers
with
its
highly
captivating
programming,
this
Uttarayan,
Star
Plus
chose
to
celebrate
love
in
a
unique
and
culturally
rooted
way
with
Love
Utsav.
This
month-long
initiative
takes
its
iconic
stories
beyond
the
screen
and
into
the
skies,
streets,
and
hearts
of
Gujarat.
The
much-anticipated
initiative
was
launched
in
the
vibrant
state
of
Gujarat
on
January
15,
exactly
one
month
ahead
of
Valentine’s
Day,
coinciding
with
the
second
day
of
Uttarayan.
Marking
the
beginning
of
a
month-long
celebration
of
romance
and
togetherness,
the
launch
event
witnessed
the
presence
of
some
of
Star
Plus’ most
loved
characters.
Anupama,
along
with
the
leads
of
the
upcoming
show
Tod
Kar
Dil
Mera,
Raj
and
Raushni,
graced
the
occasion.
Actress
Manasi
Parekh,
one
of
the
popular
faces
of
Star
Plus,
who
previously
starred
in
the
show
Zindagi
Ka
Har
Rang…
Gulaal,
was
also
present
at
the
event,
marking
her
appearance
at
the
star-studded
premiere.
Though
not
physically,
Anupama
did
join
the
celebrations,
while
Raj
and
Raushni
took
to
the
skies
with
vibrant
red
kites.
Manasi
Parekh
played
a
special
role
as
the
cultural
bridge
between
Star
Plus
and
Gujarat,
warmly
introducing
Love
Utsav
to
the
gathered
audience.
The
launch
was
followed
by
a
culturally
rooted
press
conference
and
an
immersive
celebration
of
Gujarati
traditions.
From
joyful
kite
flying
to
an
intimate
Undhiyu
gathering,
the
day
concluded
on
a
heartfelt
and
festive
note.
Over
the
coming
weeks,
Love
Utsav
will
continue
to
unfold
through
city-led
celebrations
and
meaningful
on-ground
experiences,
building
up
to
a
special
Valentine’s
Week
finale.
With
Love
Utsav,
Star
Plus
doesn’t
just
tell
stories
of
love-it
brings
them
alive,
allowing
love
to
soar
high,
spark
conversations,
and
quietly
find
its
way
into
everyday
moments
and
memories.