At
the
high-profile
JioHotstar
South
Unbound
event
in
Chennai,
the
platform
announced
a
major
milestone
for
non-fiction
entertainment
in
the
South
–
Roadies,
one
of
India’s
most
iconic
and
longest-running
adventure
reality
formats,
will
debut
in
Telugu
for
the
very
first
time.
For
over
two
decades,
Roadies
has
shaped
youth
culture
in
India
with
its
raw
energy,
high-intensity
challenges,
unpredictable
twists,
and
strong
emotional
arcs.
Its
arrival
in
Telugu
marks
a
historic
expansion
of
the
franchise,
bringing
the
show’s
trademark
spirit
of
courage,
competition
and
adventure
to
an
entirely
new
regional
audience.
The
Telugu
edition
of
Roadies
reinforces
JioHotstar’s
ambition
to
lead
the
non-fiction
category
in
the
South,
following
its
commitment
to
invest
significantly
in
regional
storytelling
and
introduce
marquee
formats
across
languages.
As
part
of
the
larger
South
Unbound
initiative,
this
launch
sits
alongside
an
expansive
slate
of
originals,
films
and
series
designed
to
elevate
the
creative
ecosystem
across
Tamil,
Telugu,
Malayalam
and
Kannada.
By
bringing
a
legacy
format
like
Roadies
to
the
South
–
in
a
language-first,
culturally
rooted
adaptation
–
JioHotstar
signals
a
new
phase
of
growth
for
regional
unscripted
entertainment,
expanding
opportunities
for
talent
and
offering
audiences
a
fresh,
high-energy
viewing
experience.