Actor
and
environmental
advocate
Richa
Chadha
has
been
named
Goodwill
Champion
for
the
All
Living
Things
Environmental
Film
Festival
(ALT
EFF).
The
festival
highlights
cinema
centred
on
ecology
and
sustainable
living.
Richa’s
appointment
aligns
with
Richa’s
public
stand
on
climate
concerns
and
mindful,
lower-impact
lifestyles.
ALT
EFF
is
described
as
India’s
leading
showcase
for
films
that
explore
environmental
themes
and
sustainable
futures.
Richa
has
often
spoken
about
pollution,
climate
change
and
conservation.
Richa
supports
campaigns
that
promote
responsible
consumption
and
has
used
interviews,
events
and
social
media
to
keep
ecological
issues
visible.
All
Living
Things
Environmental
Film
Festival
ALT
EFF
and
Richa
Chadha
climate
message
Speaking
about
taking
on
this
role,
Richa
Chadha
said,
“The
climate
emergency
is
here
and
is
now
shaping
how
we
live,
in
real
time.
People
are
moving
cities
due
to
air
quality
or
flooding.
Weather
‘anomalies’ and
destruction
are
happening
now
routinely.
We
are
all
affected
by
it
health
wise
and
financially
because
there
is
no
economy
without
ecology.
A
home-grown
film
festival
that
tells
stories
of
the
earth
is
a
great
step
because
stories
are
powerful
catalysts
of
change.”
Richa
has
long
backed
sustainability
and
conservation
projects,
so
the
Goodwill
Champion
role
at
ALT
EFF
fits
Richa’s
existing
work.
The
association
uses
cinema
to
encourage
wider
ecological
awareness.
Festival
organisers
and
Richa
aim
to
reach
new
audiences
and
deepen
public
engagement
with
climate
and
environmental
stories.