Quiet wallets, hidden rooms: How China’s young ‘rat people’ are rewriting the consumer outlook



A growing youth trend of withdrawal and low-desire living is complicating Beijing’s push for consumption-led economic growth

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A new demographic label has swept through China’s social-media feeds in recent months: “rat people.”

The term, which describes young adults who retreat into small rooms, avoid socializing and spend long stretches in bed scrolling on their phones, has exploded across platforms and accumulated billions of views.


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