Pinwheel has today announced that it has been nominated for The 2026 Earthshot Prize, one of the world’s most prestigious environmental awards.
The nomination reflects accelerating demand from businesses seeking credible, board-approved climate strategies that deliver commercial value beyond traditional carbon offsetting. Pinwheel is also an event partner for the World Sustainable Travel & Hospitality Awards, reinforcing its commitment to driving meaningful, high-integrity climate and nature action across the global travel and hospitality ecosystem.
Shifting enterprise climate action
Founded by Prince William, The Earthshot Prize recognises organisations developing scalable innovations to repair and regenerate the planet. Pinwheel’s nomination highlights a growing shift among enterprises away from compensation-led carbon programmes and towards science-led climate and nature action that delivers measurable environmental and business value. Pinwheel applies behavioural science to unlock commercial and brand value from climate investments, helping companies build credible business cases for action.
Pinwheel works with corporates worldwide to design beyond-value-chain mitigation programmes that align with evolving standards and reporting requirements, integrate carbon and biodiversity action, and secure board-level alignment. The company also partners with leading climate and nature organisations, including Fauna & Flora, the world’s oldest wildlife conservation NGO, to ensure high-integrity project delivery. Pinwheel’s team combines expertise spanning sustainability, government, and commercial leadership to build board-ready investment cases and guide implementation.
Across Pinwheel-supported portfolios, 37% of carbon funding is directed to durable and nature-based removals, compared with a market average of just under 25%. Almost two-thirds (64%) of total funding is allocated to removals or the destruction or avoidance of powerful super-pollutants, while 20% supports biodiversity and ecosystem-led projects—demonstrating a clear shift from volume-based offsetting to high-integrity climate action.
Commenting on the announcement, Gavin Sheppard, CEO at Pinwheel, said: “Being nominated for The Earthshot Prize is a significant milestone for our team and a validation of the shift we’re seeing in the market. Enterprises are moving rapidly beyond offsetting and compliance toward science-led climate and nature strategies that deliver measurable impact and long-term business value.”