Patrick Schwarzenegger, Abby Champion Star in Tommy Hilfiger Campaign

Husband and wife duo Patrick Schwarzenegger and Abby Champion are starring in a new Tommy Hilfiger campaign.

The brand announced its Spring 2026 campaign last week, featuring Schwarzenegger, Champion and a slew of familiar faces including Tommy and Dee Hilfiger, Lionel Richie, Iman, MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo.

“What makes Tommy unique is that his world genuinely sits at the intersection of fashion and entertainment,” Schwarzenegger exclusively told The Hollywood Reporter in a statement. “Being part of this campaign with Abby felt less like a traditional shoot and more like stepping into something real that he’s built over decades.”

The White Lotus star added, “That authenticity is what make this brand so special. I’m so excited to continue our relationship and to work with Tommy once again.”

The campaign, which was shot by Lachlan Bailey, serves as an “invitation” to Hilfiger’s “world of ease, warmth and entertainment,” and is inspired by “four decades of blending fashion with art, music, entertainment and sport,” according to a release from the brand.

The Spring 2026 campaign is the first in a series of inspired by Hilfiger’s favorite destinations around the world. This particular aesthetic takes inspiration from Hilfiger’s Palm Beach home. Schwarzenegger and Champion are photographed against classic Cadillacs and pool side loungers.

In a release for the campaign, Hilfiger describes building the brand with “endless curiosity, a belief in dreaming big and a love of bringing people together” over the last 40 years. “From the beginning, I looked to the creative voices shaping pop culture to help guide that vision,” he said.

“This season, we’ve invited a cross-generation cast of icons and contemporary voices to the ultimate Spring party — to share in the way I live,” Hilfiger continued. “It’s a celebration alive with personality and modern American style.”

Schwarzenegger described Hilfiger as “the ultimate host,” noting his knack for curating an exciting group of people. “There’s something about the way he brings people together,” Champion added in a release. “You never know who’s going to arrive or what the night will turn into. One minute you’re chatting with Iman, the next Lionel Richie is behind the decks.”

The Spring 2026 collection, unlike the Palm Beach-inspired campaign, is inspired by Hilfiger’s love for West Coast style, particularly California’s unique brand of prep looks. It’s available on the brand’s website. More photos from the campaign can be found below.