Shaik Salauddin, founder of the Telangana Gig and Platform Workers’ Union (TGPWU) and co-founder of the Indian Federation of App-Based Transport Workers (IFAT), said the platforms’ year-end incentives were a distraction from systemic issues. “No advertisement can hide falling pay. No celebrity can erase unsafe conditions. No PR campaign can replace fair wages, safety, and dignity,” he said. He added that delivery workers are demanding restoration of fair payout structures, an end to unsafe “10-minute delivery” models, protection against arbitrary penalties, and comprehensive social security, including health insurance, accident cover, and pension.