Over
the
past
few
years,
India’s
live
entertainment
ecosystem
has
undergone
a
powerful
transformation
–
from
global
festivals
setting
down
roots
in
the
country
to
sold-out
stadium
tours
and
immersive,
multi-city
experiences
reshaping
how
audiences
engage
with
music,
art
and
performance.
At
the
centre
of
this
evolution
is
a
parallel
shift
in
brand
behaviour:
moving
beyond
traditional
advertising
to
participate
meaningfully
in
high-attention,
live
environments
where
youth
culture
thrives.
Increasingly,
brands
are
investing
in
marquee
properties
such
as
Lollapalooza
India,
recognising
live
events
as
high-impact,
real-time
touchpoints
to
connect
with
young,
digitally
savvy
and
high-spending
audiences.
As
a
result,
live
experiences
have
become
a
core
pillar
of
the
marketing
mix
offering
like-minded
brands
across
sectors
a
powerful
way
to
build
relevance,
salience
and
long-term
brand
love
through
entertainment,
now
central
to
today’s
consumer
ecosystem.
At
the
heart
of
this
evolution,
Lollapalooza
India
has
consistently
demonstrated
how
a
strong,
values-driven
synergy
between
a
global
music
festival
and
its
brand
partners
can
bring
the
ethos
of
live
culture
to
life
in
meaningful
ways.
The
festival
has
emerged
as
a
powerful
cultural
canvas
where
thoughtfully
integrated
brands
don’t
just
show
up,
but
actively
contribute
to
the
spirit
of
creativity,
inclusivity
and
discovery
that
Lollapalooza
stands
for.
Insights
from
a
Live
Nation
survey
conducted
among
Lollapalooza
India
2025
attendees
reveal
that
brand
participation
played
a
pivotal
role
in
shaping
overall
festival
satisfaction.
Nearly
70%
of
festivalgoers
engaged
with
one
or
more
brands
over
the
weekend,
with
these
interactions
closely
linked
to
higher
enjoyment
levels.
Fans
gravitated
towards
brands
that
brought
them
closer
to
the
music
through
immersive,
interactive
zones
and
well-curated,
relevant
giveaways.
This
deeper
engagement
translated
into
tangible
value
for
partners,
with
the
festival
recording
a
remarkable
114%
uplift
in
brand
love,
as
brands
earned
praise
for
seamlessly
aligning
with
the
Lollapalooza
ethos
while
enhancing
the
on-ground
experience
for
fans.
This
year,
a
diverse
roster
of
brands
across
fashion,
F&B,
payments,
travel,
wellness,
beauty
and
technology
have
embraced
this
philosophy
at
Lollapalooza
India
2026
each
interpreting
the
festival’s
cultural
pulse
through
their
own
lens.
This
includes
leading
global
and
homegrown
brands
including
H&M,
Budweiser
0.0,
Johnnie
Walker
Refreshing
Mixer
Non-Alcoholic,
RuPay,
Airbnb,
Liquid
I.V.,
Google
Search,
Nivea,
Vedica,
Lenovo,
curating
integrated,
immersive
experiences
and
unforgettable
moments
that
resonate
deeply
with
the
festival’s
audience.
H&M
has
launched
its
official
Lollapalooza
India
2026
merchandise
collection,
marking
the
brand’s
second
year
as
the
festival
sponsor
and
reinforcing
its
growing
engagement
with
music
and
culture.
As
H&M
continues
to
explore
the
intersection
of
fashion,
sound
and
self-expression,
the
limited-edition
drop
channels
the
energy
of
live
music
through
bold
graphics,
vibrant
colors
and
relaxed,
festival-ready
silhouettes
across
women’s
and
men’s
capsules.
The
women’s
range
includes
graphic
merchandise
tees,
while
the
men’s
edit
offers
refreshed
graphic
tees
alongside
essentials
such
as
caps
and
tote
bags
–
available
online
and
at
select
H&M
stores
across
India.
Budweiser
0.0
is
back
at
Lollapalooza
India
2026
as
the
force
behind
the
festival’s
main
stage,
the
Budweiser
BudX
Stage.
Fans
can
dive
into
the
Bud
&
Burgers,
the
iconic
Ferris
Wheel,
Budweiser
Brew
District
which
has
a
dedicated
viewing
deck,
tattoo
and
hairstyling
stations,
arcade
arenas
and
immersive
experiences.
This
year
also
sees
the
scale-up
of
Budweiser’s
Bud
Fan
Pass,
unlocking
fan-first
access
including
dedicated
lanes,
best
views
to
BudX
stage
from
Brew
District,
Backstage
tour,
fast
lane
access
to
Ferris
Wheel
and
exclusive
beer
offers
and
more.
As
always
with
Budweiser,
there’s
a
surprise
moment
in
store
at
Lollapalooza
India.
No
spoilers,
just
a
promise
of
something
legendary
for
fans.
Johnnie
Walker
brings
its
latest
launch
to
Lollapalooza
India
–
the
Johnnie
Walker
Blonde
Non-Alcoholic
Lemonade
–
expanding
its
portfolio
to
meet
evolving
consumer
preferences.
The
launch
reinforces
the
brand’s
commitment
to
innovation
and
inclusivity,
inviting
more
consumers
to
be
part
of
the
celebration.
At
the
festival,
Johnnie
Walker
brings
its
trademark
experiential
playbook
to
life
through
immersive
brand
moments
–
from
Johnnie
Walker
Blonde
Bars
fronting
refreshing,
flavour-led
serves
to
The
Blonde
Social
Club
by
Johnnie
Walker,
an
interactive
engagement
zone
where
festival-goers
can
hang
out,
play,
personalise
merch
and
soak
in
high-energy
vibes
rooted
in
flavour,
its
versatility
in
mixes
and
championing
self-expression.
The
Perry’s
x
Keep
Walking
Stage
further
strengthens
the
brand’s
connection
with
music,
bringing
fans
closer
to
live
performances.
Extending
beyond
the
festival
grounds,
the
brand
amplifies
its
presence
through
collaborations
with
tastemakers
and
creators
across
music
and
culture.
Across
every
touchpoint,
Johnnie
Walker’s
iconic
Keep
Walking
philosophy
continues
to
shine
–
celebrating
progress,
creativity
and
personal
choice
through
great
music,
immersive
experiences
and
elevated
liquid
stories.
At
Lollapalooza
India
2026,
RuPay
enhances
the
festival
experience
with
the
introduction
of
RuPay
Amplified
Access,
unlocking
exclusive
vouchers
for
must-have
Lolla
experiences
from
official
merchandise
and
signature
cocktails
to
select
secret
dishes
curated
for
festival-goers
alongside
VIP
privileges
such
as
access
to
an
exclusive
shaded
experience
zone
and
fan
pit
entry.
Building
on
this,
Lolla
Comfort
by
RuPay
continues
to
deliver
elevated
concert
experiences
that
have
strongly
resonated
with
audiences,
reinforcing
RuPay’s
commitment
to
evolving
alongside
fan
expectations
while
adding
a
new
layer
of
immersion,
comfort
and
inclusivity
to
the
festival.
As
part
of
its
first-ever
global
live
music
partnership,
Airbnb
is
introducing
one-of-a-kind
Experiences
that
bring
guests
closer
to
the
music
they
love
at
Lollapalooza
India
2026.
This
marks
an
exciting
new
chapter
for
Airbnb
in
India
and
reinforces
its
commitment
to
connecting
people
through
travel,
culture,
and
creativity.
Designed
to
offer
access
far
beyond
the
main
stage,
the
Experiences
include
backstage
tours,
intimate
artist
interactions,
and
behind-the-scenes
journeys
hosted
by
a
Lollapalooza
India
Insider.
Highlights
range
from
joining
Ankur
Tewari
and
his
entourage,
to
stepping
behind
the
stage
with
OAFF
and
Savera,
as
well
as
an
exclusive
BTS
tour
led
by
Raashi
Sanghvi.
Each
Experience
offers
an
intimate
and
unforgettable
window
into
one
of
India’s
most
anticipated
music
festivals.
Liquid
I.V.
brings
hydration
to
the
heart
of
the
festival
with
a
playful,
high-energy
on-ground
experience
designed
to
keep
the
momentum
going
by
curating
a
line
of
vibrant
coolers.
The
brand
becomes
the
perfect
refuel
moment
between
the
madness
and
the
music
inviting
festivalgoers
to
pause,
recharge
and
jump
right
back
into
the
action.
With
clean,
uncaffeinated
energy
powered
by
electrolytes,
Liquid
I.V.
keeps
things
light,
refreshing
and
effortlessly
festival-led.
Because
this
year,
it’s
simple:
Stay
Hydrated,
Stay
Fueled.
Google
Search
is
bringing
the
magic
of
AI
Mode
to
life
through
an
immersive,
high-energy
installation.
At
the
heart
of
the
experience
is
a
custom-designed,
multi-sensory
centerpiece
that
serves
as
a
powerful
metaphor
for
a
new
way
to
search.
As
fans
engage
with
the
space
across
the
festival
grounds,
they
are
invited
to
discover
how
they
can
Search
Like
Never
Before.
Nivea
is
set
to
elevate
the
festival
experience
by
seamlessly
blending
music
with
moments
of
thoughtful
self-care.
Festival-goers
can
look
forward
to
delightful
pockets
of
surprise
at
the
festival,
designed
to
spark
playful
interactions,
create
photo-worthy
memories
and
offer
a
refreshing
pause
between
sets.
Expect
engaging
touchpoints
that
feel
fun,
effortless
and
rewarding,
with
popular
community
creators
dropping
in
to
add
to
the
buzz.
Rooted
in
everyday
essentials
like
sun
protection
and
lip
care,
Nivea’s
on-ground
presence
is
perfectly
tailored
for
a
sun-soaked,
outdoor
music
festival
making
it
a
stop
that
feels
both
exciting
and
worth
it.
Staying
true
to
Lollapalooza
India’s
commitment
to
keeping
festival
goers
refreshed
through
the
day,
Vedica
Himalayan
Spring
Water
comes
on
board
as
a
partner
since
the
festival’s
inception
in
India,
introducing
elevated
touchpoints
through
thoughtfully
designed
water
carts
and
a
striking
visual
activation
featuring
helium
balloons
floating
overhead
in
Vedica’s
signature
blue-
painting
the
festival
grounds
with
the
message
#FullOfAltitude.
Complementing
this,
Bisleri
provides
free
hydration
stations
across
the
festival
grounds,
ensuring
easy
access
to
drinking
water
for
all
attendees.
Alongside
this,
Bisleri
reinforces
its
larger
purpose
through
its
Bisleri
Bottles
for
Change
initiative,
encouraging
responsible
plastic
waste
collection
and
recycling-
ensuring
that
while
audiences
stay
hydrated,
the
festival
footprint
stays
mindful
too.
Lenovo
Yoga
and
Intel
are
bringing
something
unique
and
unforgettable
to
the
festival
floor
–
an
Ai
driven,
immersive
House
Party
where
technology,
creativity,
and
self‑expression
collide.
Step
inside
and
you’ll
discover
unexpected
experiences
designed
–
that
let
you
shape
the
vibe,
create
something
uniquely
yours,
and
see
it
come
to
life
in
ways
you
wouldn’t
imagine.
From
interactive
moments
that
blend
taste
and
mood,
to
spaces
where
ideas
transform
into
tangible
creations,
every
corner
of
this
house
is
built
to
surprise.
And
at
its
heart,
a
living
room
that
turns
your
clicks,
doodles,
and
beats
into
part
of
a
larger
creative
community.
This
isn’t
just
a
party
–
it’s
an
invitation
to
play,
experiment
and
leave
your
mark
on
the
future
of
creation
using
AI.
Together,
these
partnerships
reflect
a
broader
industry
truth:
today’s
most
effective
brand
engagements
are
built
on
participation,
not
presence.
As
live
entertainment
continues
to
cement
its
place
at
the
centre
of
youth
culture
in
India,
platforms
like
Lollapalooza
India
are
proving
that
when
brands
align
with
culture
rather
than
interrupt
it,
they
don’t
just
earn
attention,
they
earn
affinity.
Scheduled
on
January
24th
and
25th,
Lollapalooza
India
2026
will
once
again
transform
the
iconic
Mahalaxmi
Race
Course,
Mumbai
into
a
captivating
haven
for
all
music
enthusiasts,
showcasing
an
eclectic
line-up
of
40+
renowned
artists
from
around
the
globe
across
a
two-day
extravaganza.