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Levi Strauss, known for generations for its jeans, doesn’t expect to rely on them as much for sales growth this year, as it banks more on tops and clothes that aren’t made from denim.
During Levi’s
LEVI fourth-quarter earnings call late Wednesday, Chief Executive Michelle Gass said that tops, whose sales were up in the double-digit percentage range, had driven nearly half of Levi’s sales growth during the fourth quarter. Sweaters and other winter-season gear proved popular across the men’s and women’s sections, she said.