Mumbai,
22
December
2025:
Microdramas
–
short,
vertically
filmed
series
with
episodes
spanning
a
minute
or
two,
are
redefining
how
audiences
experience
stories
on
their
mobile
screens.
Pocket
Aces’ flagship
short-form
fiction
channel,
FilterCopy,
is
leading
this
microdrama
wave
in
digital
entertainment
with
stories
that
blend
emotion,
innovation,
and
brand
storytelling.
Building
on
its
legacy
of
creating
snackable,
story-first
content,
FilterCopy
has
delivered
a
varied
slate
of
microdramas
across
platforms
and
brand
partnerships.
The
most
recent
one
is
Two
Much
Love
–
a
20-episode
shoppable
fiction
microdrama
streaming
on
Myntra
Glamstream
that
redefines
interactive
storytelling
by
allowing
audiences
to
shop
directly
from
the
show.
In
the
past
few
months,
FilterCopy
has
also
created
branded
microdramas
on
Instagram
like
Two
of
Us
with
iPill
and
Love
IRL
with
Hyundai,
bringing
emotional,
cinematic
storytelling
to
native
social
formats.
It
further
experimented
with
music-led
storytelling
through
Ishq
at
Campus
–
a
microdrama
on
Instagram
and
YouTube
Shorts
promoting
singer
Maahi’s
EP
Talab.
Taking
the
format
to
OTT,
FilterCopy
produced
Teen
Yaar
Twisted
Pyaar,
a
55-episode
microdrama
streaming
on
ZEE5’s
Bullet.
Creators
managed
by
Clout,
Pocket
Aces’
influencer
arm,
are
also
leading
the
charge
in
this
space.
RJ
Karishma’s
microdrama
Bright
Bhavishya
Loading
became
a
widely
loved
hit
on
IG
and
YT
Shorts,
while
Arjun
Pandey’s
viral
microdramas
–
Mard
Bacho
and
NEETly
Scammed
showcased
his
knack
for
sharp,
socially
relevant
storytelling.
Anusmita
Dutta’s
Mecho
and
Preeti
Sarkar’s
Bhul
Theke
Shuru
and
Bari
Phera
further
demonstrate
regional
coverage
&
the
creative
diversity
thriving
within
the
format.
“FilterCopy
has
always
been
at
the
forefront
of
short-form
storytelling
and
now,
we’re
channeling
that
expertise
into
creating
microdramas” said
D2C
head
Vishwanath
Shetty,
who
also
leads
the
FilterCopy
business.
“Creators
are
already
fluent
in
vertical
storytelling,
and
microdramas
give
them
the
canvas
to
expand
their
ideas
into
longer,
narrative-driven
formats,”
added
Ankit
Panicker,
Business
Head
at
Clout.
“At
Clout,
our
creators
are
tapping
into
the
microdrama
space
across
genres
and
regions,
pushing
the
format
forward
with
fresh
perspectives
and
compelling
stories.”
With
its
blend
of
creative
experimentation,
branded
innovation,
and
audience
insight,
FilterCopy
continues
to
reaffirm
its
leadership
in
India’s
growing
short
form
content
space,
thus
setting
the
tone
for
what’s
next
in
digital
storytelling.