“Shooting the campaign at 21 Rue Saint-Guillaume was incredibly inspiring,” says Paris Hilton. “Stepping into Karl’s world felt personal and true to the DNA of both Karl and the brand. It wasn’t about looking back but being present in a space where his legacy continues to evolve.”
Karl Lagerfeld launches its Spring–Summer 2026 campaign, From Paris with Love, starring Paris Hilton for a second season.
Shot by Chris Colls at 21 Rue Saint-Guillaume, the campaign spans three collections, blending black-and-white classics with vibrant seasonal tones.
Sean O’Pry fronts menswear, while the K/Autograph range returns as a signature highlight.
Moving through the Maison with ease and confidence, Paris Hilton brings her signature glamour and charisma to KARL LAGERFELD’s universe through playful digital storytelling. The still imagery balances her personality with the House’s timeless codes: the main campaign embraces signature black-and-white, KARL LAGERFELD JEANS introduces pop-inflected colors, and the KARL LAGERFELD PARIS US campaign reflects a colorful, fresh spring attitude and assured femininity. Across all collections, Paris’ energy elevates the Maison’s aesthetic, creating a modern, empowered expression of style.
Sean O’Pry fronts the men’s collection with sleek, understated presence. His refined yet relaxed approach, combined with his natural chemistry with Paris Hilton, brings contemporary energy across ready-to-wear and accessories, anchored by the hero image outside the Paris Maison HQ.
The K/Autograph range returns as the season’s centerpiece, its iconic graphic hardware showcasing Karl’s original autograph and reinforcing the Maison’s signature aesthetic.
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Fibre2Fashion News Desk (RM)