U.K. performers union Equity is set to ballot members over potential strike action over AI protections.
Negotiating partner Pact, the U.K. producers union, has been notified.
“While tech companies get away with stealing artists’ likeness or work, and the Government and decision-makers fret over whether to act, unions including Equity are at the forefront of the fight to ensure working people are protected from artificial intelligence misuse,” said Equity general secretary Paul W Fleming.
“It is through union-negotiated agreements that set minimum pay, terms and conditions, that we can collectively ensure performers’ AI rights are protected. So it is disappointing that Pact is still not agreeing to protect our members when it comes to training AI. If bosses can’t ensure someone’s likeness and work won’t be used without their consent, why should performers consent to be digitally scanned in the first place?
“This indicative ballot gives Equity members an opportunity to send a clear message to the industry: that it is a basic right of performers to have autonomy over their own personhood and identity.”
“Nobody wants further instability in our industries ahead of what we hope will be a positive year in 2026. However, with the inadequacy of the deal on the table, Equity has no choice but to recommend members support industrial action. It’s time for the bosses to step away from the brink and offer us a package, including on AI protections, which respects our members.”
More to come…