Peacock is looking to launch a new round of Bride Wars.
The streamer is developing a series take on the 2009 movie that starred Kate Hudson and Anne Hathaway. Emma Roberts is set to star in and executive produce the project, which is described as a “fresh, loose reimagining” of the story. The project comes from New Regency, which produced the film, and co-studios 20th Television and UCP. Sascha Rothchild (XO, Kitty, GLOW) is writing the updated take.
Rather than focus on two dueling brides-to-be, this Bride Wars will focus on a pair of wedding planners. Roberts will play a big-city wedding planner who moves to a small town in North Carolina, setting off “an epic showdown with a beloved local planner,” per the show’s logline. “As the two women battle to plan the same wedding, their rivalry quickly escalates into a larger clash over friendship, community, and, ultimately, love.”
Bride Wars was released in January 2009 to mostly negative reviews, but it pulled in a decent box office haul of about $115 million worldwide. Gary Winick directed the film, which was written by Greg DePaul, Casey Wilson and June Diane Raphael.
Roberts’ recent credits include FX’s American Horror Story: Delicate, the 2023 feature Maybe I Do and Prime Video’s 2024 comedy Space Cadet, which she also executive produced. She was an executive producer of Hulu’s just concluded Tell Me Lies and is set to return to AHS for its 13th season later this year.
Rothchild will executive produce Bride Wars with Arnon Milchan, Yariv Milchan, and Natalie Lehmann for New Regency; Roberts, Karah Preiss and Matt Matruski for Belletrist; and Alexandra Milchan and Martin Salgo for Crescent Line.
Roberts is repped by Sweeney Entertainment and attorney JR McGuiness. Crescent Line and Alexandra Milchan are repped by attorney Gavin Wise.