Central banks have actually slowed their purchases of gold, but investors have more than made up the difference



Published:

Step aside, central banks; investors are increasingly the power players in gold buying, keeping a fire lighted under the precious metal’s historic rally.

Total gold demand in 2025 exceeded 5,000 metric tons for the first time ever — an “unprecedented value” of $555 billion and a 45% increase from the year prior, the World Gold Council (WGC) reported

in a fourth-quarter and 2025 trends survey released Thursday.


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