Brits abroad: Excitement builds ahead of North America World Cup | News


Anticipation is building a of the football World Cup in North America this summer, with new data from Amadeus illustrating positive momentum.

As of January 8th, Amadeus Travel Intelligence data reveals total airline bookings to the United States, Canada and Mexico for travel within the tournament period (June 5th-July 19th) are up 15 per cent when compared to the same dates over the prior year.

This includes both domestic and international travel.

Following the release of the match schedule on December 6th, Amadeus data recorded a sharp increase in the number of bookings made to travel during the tournament dates, with 37 per cent of flight bookings taking place in the month since the draw.

British travellers are leading the charge, with 18 per cent of total international bookings into the US, Mexico and Canada coming from the UK, as fans prepare to see their teams play.

Flight bookings made in December 2025 between Scotland and Boston, to travel during the tournament dates, reveal a 162-fold increase when compared to December 2024, as Scotland prepares for the first match against Haiti at Gillette Stadium on June 13th.

Meanwhile, Amadeus recorded three and a half times the volume of bookings made in December 2025 by England fans heading to New York/New Jersey for the period when compared to the same month the prior year.

This comes as the Three Lions prepare to take on Panama on June 27th in their first match.

Football fever spreads across North America

Taking a closer look at accommodation, it becomes clear this is a truly North American tournament, with both Canada and Mexico seeing strong increases in occupancy during the opening stages.

On the eve and day of group matches, Amadeus Demand360 data shows that hotels in Vancouver are already welcoming an average occupancy of 53 per cent this summer, sharply up from the 31 per cent seen on comparable dates last year.

In Toronto, the hotel occupancy for its five group matches rises from 15 per cent last year to 29 per cent this year.

These figures are also expected to increase over the coming months as kick-off approaches.

Mexico City – which will host the opening match between Mexico and South Africa on June 11th – is also anticipating a bumper summer.

On the nights prior to and of the three group matches hosted in the city, average occupancy stands at 21 per cent, up from four per cent over the same period in 2025.

Similar trends can be seen in Guadalajara and Monterrey, with average occupancy rising from three per cent in both destinations on comparable dates last year to 24 per cent and 37 per cent respectively on the eve and day of group games this summer.

As of January 7th, across the 16 venues in the United States, Mexico and Canada, average occupancy has risen from 16 per cent to 29 per cent on the eve and day of matches during the group stages, which run from June 11th-28th – signaling strong, widespread demand ahead of kick-off this summer.

Michael Yeomans, head of travel intelligence, Amadeus, said: “With many of the qualifying nations confirmed and fixtures taking shape, football fans from around the world are putting plans in place to visit North America this summer.

“Excitement is spread across the three host nations, with Canada and Mexico making the most of the opportunities in the hospitality sector. As an English national, personally I’ll be backing my team and am hoping the cup will come home!”


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