Travis
Scott’s
CIRCUS
MAXIMUS
WORLD
TOUR
is
set
to
electrify
Mumbai
on
November
19,
2025,
at
Mahalaxmi
Racecourse.
Following
a
thrilling
debut
in
Delhi,
BookMyShow
Live
has
launched
a
digital
campaign
named
‘Sicko
Leave’.
This
initiative
taps
into
a
social
media
trend
where
young
Indians
creatively
express
themselves
through
leave
requests
infused
with
pop
culture
flair.
India’s
youth
have
been
redefining
self-expression
across
various
platforms.
Gen
Z,
known
for
their
humour
and
authenticity,
often
turns
mundane
tasks
like
leave
applications
into
creative
outlets.
BookMyShow
Live’s
Sicko
Leave
campaign
captures
this
cultural
shift
by
offering
fans
a
playful
way
to
engage
with
the
excitement
surrounding
Travis
Scott’s
tour.
Sicko
Leave:
A
Creative
Campaign
The
campaign
introduces
the
concept
of
Sicko
Leave,
a
humorous
“permission
slip”
for
fans
to
enjoy
the
concert
experience.
Central
to
this
initiative
is
the
‘Sicko
Leave
Generator’,
a
microsite
that
helps
fans
craft
personalised
leave
excuses.
These
excuses
are
designed
to
be
shared
widely
on
social
media,
serving
as
digital
mementos
of
the
pre-concert
anticipation.
Dolly
Davda,
Head
of
Marketing
at
BookMyShow,
remarked
on
the
campaign’s
success:
“The
response
to
Travis
Scott’s
India
tour
has
been
truly
phenomenal.
With
‘Sicko
Leave’,
we
set
out
to
channel
that
same
electrifying
energy
–
bold,
witty
and
rooted
in
fan
passion.”
The
campaign
aims
to
transform
live
events
into
shared
cultural
moments.
Excuses
with
a
Twist
The
excuses
generated
by
the
Sicko
Leave
Generator
are
filled
with
contemporary
wit.
One
fan
might
tell
their
boss:
“I
am
writing
to
request
for
a
leave
as
our
chai
wala
has
refused
to
serve
‘uncool’ customers.
Attending
Travis
Scott’s
concert
is
my
only
shot
to
get
in
his
good
books
and
continue
my
chai
addiction.”
Another
might
say
they
need
time
off
because
they
confused
shareholders
with
music
references.
The
generator
also
caters
to
younger
fans
who
view
live
music
as
cultural
currency.
Excuses
range
from
avoiding
becoming
a
meme
for
missing
the
concert
to
proving
one’s
worth
against
family
comparisons.
Each
excuse
is
crafted
for
easy
sharing
on
social
media,
complete
with
tags
and
audio
clips
for
added
engagement.
A
Cultural
Release
Valve
Sicko
Leave
serves
as
a
light-hearted
escape
from
daily
routines,
reflecting
how
India’s
youth
balance
work
and
social
commitments
in
an
era
dominated
by
digital
conversations.
The
campaign
highlights
BookMyShow
Live’s
understanding
of
its
audience’s
language
and
aspirations
while
celebrating
the
cultural
significance
of
such
concerts.
As
Mumbai
gears
up
for
Travis
Scott’s
performance,
fans
are
encouraged
to
prepare
their
creative
excuses
for
missing
work
on
November
19th.
Sicko
Leave
offers
them
a
fun
way
to
participate
in
what
promises
to
be
an
unforgettable
night
of
music
and
entertainment.