Amazon
MX
Player
has
introduced
Bharat
Ke
Super
Founders,
a
reality
series
where
real
entrepreneurs
seek
real
capital
on
screen.
In
the
opening
week,
11-year-old
founder
Athvik
Amith
Kumar
drew
attention
with
Zozo
Connect,
an
NFC-based
digital
visiting
card
platform,
and
secured
an
₹11
lakh
grant
that
highlighted
the
show’s
focus
on
early-stage
potential.
Unlike
many
talent-led
reality
formats,
Bharat
Ke
Super
Founders
treats
each
segment
as
a
live
investment
meeting.
Founders
pitch
in
front
of
seasoned
tycoons,
defend
their
numbers,
and
negotiate
terms
that
involve
actual
money.
The
total
pool
stands
at
₹100
crore,
aimed
at
boosting
ambitious
businesses
emerging
from
across
Bharat’s
diverse
startup
landscape.
Bharat
Ke
Super
Founders
and
Zozo
Connect
highlight
young
entrepreneurship
Athvik
walked
into
the
pitch
room
as
the
youngest
entrepreneur
on
Bharat
Ke
Super
Founders
and
presented
Zozo
Connect
with
ease.
The
platform
uses
NFC
technology
to
share
profiles
with
a
tap,
instead
of
paper
visiting
cards.
Athvik
explained
that
this
method
cuts
paper
waste,
keeps
contact
details
updated,
and
brings
a
modern
structure
to
everyday
networking
habits.
The
calm
way
Athvik
handled
the
responses
soon
impressed
the
panel.
Suniel
Shetty
voiced
the
mood
in
the
studio
with
the
remark,
“chhota
packet,
bada
dhamaka.”
The
conversation
then
shifted
from
admiration
to
serious
review
of
the
business.
Athvik
discussed
users,
pricing,
and
scale
with
clarity
rarely
seen
at
that
age,
taking
every
follow-up
with
patience.
Bharat
Ke
Super
Founders
funding,
Zozo
Connect
pitch
and
mentoring
support
During
negotiations,
Athvik
requested
₹2
crore
in
exchange
for
8
percent
equity
in
Zozo
Connect.
The
ask
showed
confidence
in
the
product’s
value
and
long-term
potential.
The
tycoons
pressed
for
details
on
margins,
technology
reliability,
and
environmental
impact.
Athvik
answered
point
by
point,
describing
costs,
use
cases,
and
plans
to
keep
each
card
functional
over
time.
The
panel
finally
chose
not
to
accept
the
equity
proposal
at
this
stage,
but
decided
to
support
Athvik
differently.
Nitish
Mittersain
offered
an
₹11
lakh
grant
to
help
the
startup
move
ahead.
Other
tycoons,
along
with
the
Market,
promised
ongoing
mentoring
and
business
guidance.
They
stressed
that
such
backing
at
an
early
stage
can
shape
how
a
young
founder
learns
and
grows.
Key
elements
of
Athvik’s
pitch
on
Bharat
Ke
Super
Founders
are
captured
below.
| Founder | Startup |
Initial Ask |
Equity Offered |
Grant Received |
|---|---|---|---|---|
|
Athvik Amith Kumar |
Zozo Connect |
₹2 crore |
8 percent |
₹11 lakh |
Beyond
one
pitch,
Zozo
Connect
became
a
symbol
of
what
Bharat
Ke
Super
Founders
aims
to
support:
intent,
curiosity,
and
bold
ideas
from
any
part
of
India,
regardless
of
age.
The
series
now
streams
only
on
Amazon
MX
Player
through
the
MX
Player
app
on
mobile
and
Connected
TVs,
and
is
also
accessible
via
the
Amazon
shopping
app,
Prime
Video,
Fire
TV,
and
Airtel
Xtreme.