When Bad Bunny takes the stage for the 2026 Super Bowl Halftime Show, the superstar musician will be performing for a packed Levi’s Stadium in Santa Clara, California, not to mention what will likely be millions of viewers at home.
But in the trailer for his performance, which Apple Music released Friday, he’s dancing one-on-one.
In the preview, filmed entirely in Puerto Rico, as Bad Bunny starts dancing under the Flamboyant tree, a symbol of the island’s pride and identity, he’s joined one by one by people of different ethnicities, ages and genders. After these intimate dances, the camera fades out to show Bad Bunny surrounded by everyone he shared a dance with.
Apple Music, which presents the halftime show in partnership with the NFL and Roc Nation, said of the trailer, “The film serves as an open invitation, welcoming the entire world — no matter who you are or where you are from — to join Bad Bunny for his monumental Super Bowl Halftime performance and get excited for the rhythm, unity and cultural richness that only Bad Bunny can bring to the global stage.”
The NFL announced Bad Bunny as the Super Bowl Halftime Show headliner in September. Though he’s a three-time Grammy winner who’s sold millions of albums, his selection received conservative backlash from President Trump, along with members of his administration and House Speaker Mike Johnson.
Trump called the selection “absolutely ridiculous” and said he’d “never heard of” the performer. His comments came after Homeland Security Secretary Kristi Noem and Trump adviser Corey Lewandowski said ICE would be in attendance at the big game.
Johnson also called the pick “a terrible decision,” saying, like Trump, that he wasn’t aware of the artist.
Before being announced as the halftime show performer, Bad Bunny left the U.S. off of his Debí Tirar Más Fotos World Tour, which he told i-D Magazine was partly due to ICE concerns.
“There were many reasons why I didn’t show up in the U.S., and none of them were out of hate — I’ve performed there many times. All of [the shows] have been successful,” Bad Bunny said. “But there was the issue of — like, fucking ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about.”
In the wake of this controversy, NFL Commissioner Roger Goodell reaffirmed the league’s commitment to Bad Bunny as the headliner.
“He’s one of the leading and most popular entertainers in the world. That’s what we try to achieve. It’s an important stage for us. It’s an important element to the entertainment value, and it’s carefully thought through,” Goodell said of Bad Bunny being picked for the halftime show. “I’m not sure we’ve ever selected an artist where we didn’t have some blowback and criticism. It’s pretty hard to do.”
Super Bowl LX will air on NBC and stream on Peacock. The game will take place Sunday, Feb. 8, at Levi’s Stadium in Santa Clara, California, home of the San Francisco 49ers, who are still in the NFL playoffs, leaving open the possibility for the team to achieve the rare feat of playing the Super Bowl in their own stadium.
Roc Nation and Jesse Collins serve as executive producers of the Apple Music Super Bowl LX Halftime Show telecast. Hamish Hamilton is the director. Roc Nation also serves as the strategic entertainment adviser of the live performance.