Another off-price retailer just turned more optimistic about its future. Bargain hunting is the name of the game.

Ross Stores Inc. on Thursday joined TJ Maxx parent TJX Cos. in turning more positive about the immediate future — the latest sign that financially stretched consumers continue to flock to off-price apparel retailers seeking bargains.

Ross Stores

ROST, which owns Ross Dress for Less and DD’s Discounts stores, long has been a favorite on the Street among discount apparel retailers.