Actor Amol Parashar has stepped in as an investor in cloud kitchen brand House of Biryan, joining former Indian cricket captain M S Dhoni as a long term backer. The move places both public figures not only as promotional faces, but as stakeholders shaping the brand’s direction and relationship with its customers.
Amol already enjoys strong recall among young viewers for roles in Tripling, Sardar Udham and the recent Gram Chikitsalay, alongside a touring single-man stage show. Fewer people know that Amol is also an IIT Delhi graduate, which adds weight to this investment choice and underlines an image beyond screen glamour.
House of Biryan celebrity investment
The association with House of Biryan aligns with Amol’s reputation for measured decisions and long term credibility rather than quick publicity. He introduced the partnership through a humorous social media video, using his distinct comic timing to connect his on-screen personality with the brand, aiming to cut through crowded online advertising without feeling like a routine endorsement.
With Amol Parashar arriving as an investor beside M S Dhoni, House of Biryan gains support from personalities trusted across entertainment and sport. Both are not only appearing in campaigns but are participating in the business as continuing investors, placing them in a limited group of Indian celebrities choosing such deeper roles with consumer brands.
| Investor | Background | Role with House of Biryan |
|---|---|---|
| Amol Parashar | Actor, IIT Delhi graduate | Investor and creative collaborator |
| M S Dhoni | Former Indian cricket captain | Investor backing the brand |
Speaking about the collaboration Amol said “My friends and I were already big fans of House of Biryan long before any collaboration was on the table. So when we started talking, it didn’t feel like a typical brand deal. The more we spoke, the more I realized I didn’t just want to promote it, I wanted to invest in it.
It’s actually the first time I’ve paid for a campaign instead of being paid for one. The founders gave me real creative freedom, and that’s rare. Today’s audiences are smart, they can spot an ad instantly. For me, the personality of the actor and the brand has to genuinely align. That’s when marketing feels natural and fun. It’s been a truly fun and fruitful collaboration and we’re only getting started”
Amol highlighted that the decision grew from existing personal liking for House of Biryan, making discussions feel less like standard endorsement talks. Amol noted that this collaboration reverses the usual payment dynamic and rests on creative trust. Amol also stressed that audiences quickly recognise formulaic ads, so any partnership must reflect a genuine match between personal image and the brand.