Mumbai,
November
4,
2025:
Rise
and
Fall,
Amazon
MX
Player’s
latest
disruptive
and
digital
reality
franchise
has
taken
India
by
storm
–
setting
new
records
in
viewership,
social
engagement,
and
audience
participation.
Featuring
15
well-known
personalities
including
Pawan
Singh,
Dhanashree
Verma,
Kiku
Sharda,
Aarush
Bhola,
Anaya
Bangar,
Kubra
Sait
and
others,
the
high-stakes
42-day
battle
of
power,
strategy,
and
survival
has
captivated
the
nation.
Hosted
by
Ashneer
Grover,
the
show
amassed
over
half
a
billion
views
on
Amazon
MX
Player,
ranked
among
the
Top
OTT
reality
shows
for
six
consecutive
weeks,
and
drove
over
11
million
public
votes,
culminating
in
Arjun
Bijlani
being
crowned
the
ultimate
winner.
Driving
conversations
far
beyond
the
screen,
Rise
and
Fall
sparked
a
cultural
movement
generating
over
10
billion
social
media
views,
and
a
flood
of
UGC
content
across
platforms.
Celebrities
including
John
Abraham,
Pankaj
Tripathi,
Riteish
Deshmukh,
Ishan
Kishan,
Nitish
Reddy,
Samay
Raina,
Elvish
Yadav,
Uorfi
Javed,
and
Kusha
Kapila
amplified
the
buzz,
rallying
behind
contestants
and
fuelling
nationwide
fandom.
In
a
first-of-its-kind
distribution
partnership,
Rise
and
Fall
aired
daily
Amazon
MX
Player
and
Sony
Entertainment
Television,
unlocking
access
to
both
mass
television
households
and
India’s
digital
audience.
The
show
attracted
unprecedented
advertiser
interest,
becoming
a
prime
playground
for
brand
storytelling
at
scale.
Leading
brands
like
Lux
Cozi,
Orient
Electric,
Haier,
McDowell’s,
HMD,
Envy,
and
Avvatar
partnered
with
the
franchise
through
integrated
brand
moments,
sponsorships,
product
placements,
and
interactive
audience
touchpoints.
This
partnership
delivered
high
brand
recall,
premium
visibility
and
strong
engagement.
Karan
Bedi,
Director
&
Head
at
Amazon
MX
Player,
said
“The
success
and
cultural
impact
of
Rise
and
Fall
has
been
phenomenal.
From
breaking
viewership
records
to
igniting
massive
social
conversations
and
advertiser
enthusiasm,
the
show
has
demonstrated
how
entertainment
and
brand
storytelling
can
powerfully
converge.
The
momentum
we’ve
seen
in
just
the
first
season
sets
a
precedent
for
what
reality
TV
can
achieve
on
India’s
leading
OTT
service.”
Amogh
Dusad,
Director
&
Head
of
Content,
Amazon
MX
Player,
added
“With
Rise
and
Fall,
we
set
out
to
reinvent
the
reality
genre
in
India,
and
audiences
responded
with
incredible
passion.
The
format
blends
strategy,
emotion,
and
unpredictability,
making
it
deeply
compelling
and
sparked
conversations.
This
success
reinforces
our
commitment
to
creating
experiences
that
are
not
just
watched,
but
lived
and
shared
across
the
country.”
Deepak
Dhar,
Founder
&
Group
CEO,
Banijay
Asia
&
EndemolShine
India,
said,
“Rise
&
Fall
marks
a
bold
step
forward
in
the
evolution
of
Indian
reality
entertainment.
Introducing
a
disruptive
format
centered
around
the
themes
of
money,
power,
and
human
ambition,
we
set
out
to
create
something
fresh
for
our
audiences
and
their
response
has
been
overwhelming.
Adapting
this
concept
for
India
while
retaining
its
global
appeal
was
a
both
a
challenge
and
an
opportunity.
With
its
dynamic
mix
of
contestants,
high-stakes
challenges,
and
unpredictable
gameplay,
Rise
&
Fall
has
redefined
what
large-scale
reality
storytelling
can
look
like
in
India.
Our
partnership
with
Amazon
MX
Player
has
been
instrumental
in
bringing
this
international
format
to
audiences
across
India.”
Produced
by
Banijay
Asia,
in
its
first
season,
Rise
and
Fall
has
established
itself
as
a
breakout
reality
franchise
–
bold,
culturally
resonant,
and
built
for
India’s
digital-first
audiences.
This
is
not
just
a
show.
It’s
a
cultural
moment
and
the
beginning
of
a
new
era
in
homegrown
reality
entertainment.
Rise
and
Fall
was
licenced
through
All3Media
International
and
was
originally
created
by
Studio
Lambert
in
the
UK.