In
the
massive
landscape
of
Indian
cinema,
the
true
success
of
a
film
is
often
measured
by
the
love
it
garners,
the
impact
it
creates,
and
the
box
office
numbers
it
achieves.
But
there
are
very
few
films
that
arrive
as
clutter-breaking
successes,
films
that
elevate
the
hero
into
an
entirely
different
brand.
One
such
film
is
Pushpa
2:
The
Rule.
A
film
that
didn’t
just
break
box
office
records,
but
transformed
Allu
Arjun
into
a
national
brand.
The
success
of
the
film
surpassed
the
industry’s
predetermined
standards
and
elevated
Allu
Arjun’s
value
in
the
brand
world,
apart
from
increasing
his
demand
in
cinema.
A
rare
phenomenon
indeed.
With
the
success
of
Pushpa
2:
The
Rule,
the
Icon
Star
Allu
Arjun
became
the
brand
world’s
most
desired
face.
The
aura
he
created
on
screen,
perfectly
amplified
by
his
humble
personal
demeanour,
made
him
a
name
the
market
trusts
and
an
icon
the
audience
follows.
The
brand
world
has
found
their
new
hero,
one
who
can
make
their
brand
shine,
capturing
the
audience’s
trust
and
faith
to
the
fullest.
Post
the
release
of
Pushpa
2:
The
Rule,
Allu
Arjun
signed
multiple
new
national
brand
deals.
The
Icon
Star
is
not
limited
by
any
language
and
enjoys
massive
appeal
across
the
nation,
something
every
brand
craves
in
their
ambassador
to
cater
to
a
larger
market
share.
Not
restricted
to
any
single
category,
Allu
Arjun
expanded
the
scope
of
his
endorsement
range.
From
lifestyle
to
tech
to
FMCG,
there
is
hardly
a
sector
where
Allu
Arjun’s
presence
isn’t
visible.
He
can
cater
to
any
audience.
Very
few
stars
possess
mass
visibility
across
the
nation
that
surpasses
language
barriers.
Allu
Arjun
has
successfully
created
the
highest
brand
visibility
in
both
South
India
and
the
pan-India
market.
All
credit
goes
to
the
phenomenal
success
of
Pushpa
2:
The
Rule.
The
way
it
built
Allu
Arjun’s
brand
value
as
a
superstar
is
absolutely
extraordinary.
His
character
itself
has
a
separate
fan
base
and
stands
as
a
distinct
brand.
Moreover,
the
effect
of
Allu
Arjun’s
massive
stardom
was
evident
across
social
media
as
well.
From
meme
pages
to
paparazzi
to
media
portals,
everyone
had
only
one
face
dominating
their
feeds:
Allu
Arjun.
He
has
struck
the
right
chord
with
the
audience
and
created
a
powerful
statement
of
mass
appeal.
Now,
everyone
eagerly
awaits
what
Allu
Arjun
has
in
store
next.
One
thing
is
certain,
whatever
the
Icon
Star
brings
to
the
screen
next
is
bound
to
be
massive.