Cottar’s Safaris, Africa’s oldest family-run safari company, is proud to announce the launch of Mara, an AI-powered Safari Travel Assistant designed to support both guests and trade partners, alongside the launch of its new website – together bringing a century of safari heritage to life and making it easier, smarter, and more engaging to plan journeys to Cottar’s 1920s Camp and Cottar’s Bush Villa in Kenya’s Maasai Mara.
Introducing ‘Mara’ – Your 24/7 Safari Travel Assistant
Developed in collaboration with Cottar’s expert team, Mara is an intelligent, conversational assistant available via WhatsApp and on the Cottar’s Safaris website. She combines the company’s century of safari expertise with cutting-edge AI technology to deliver instant, personalised answers to questions about Cottar’s Safaris stays, experiences, wildlife, seasons, and travel planning.
Mara is not a generic AI assistant; she has been purpose-built exclusively for Cottar’s Safaris and personally trained by their expert team to reflect the company’s deep knowledge and ethos. She understands the intricacies of their unique experiences, exceptional wildlife and guiding expertise, conservation initiatives, and the distinctive character of Cottar’s Safaris properties and location. Available 24/7, in multiple languages, Mara provides helpful, accurate information at any time of day – from guidance on what to pack and when to travel, to insights into Cottar’s Safaris conservation and community projects.
For travel trade partners, Mara also serves as a practical, on-demand resource – offering instant access to detailed information on Cottar’s Safaris properties, pricing, offers, and experiences, helping agents and operators to support their clients with confidence and ease.
“Mara is designed to complement, not replace, the personal service that has always defined Cottar’s Safaris,” said Louise Cottar, Co-owner and CEO of Cottar’s Safaris. “She represents the next step in making our expertise instantly accessible to both guests and trade partners, while our team remains as personally engaged as ever.”
Chat with Mara for instant safari inspiration: LINK
A New Website for Cottar’s Safaris
Coinciding with Mara’s launch, Cottar’s Safaris has unveiled its new website, a beautifully crafted, immersive platform that captures the essence of the company’s world-class safari experiences.
Visitors can explore the award-winning Cottar’s 1920s Camp, the newly refurbished Cottar’s Bush Villa, and learn about the family’s pioneering conservation and community work within the private Olderkesi Conservancy, part of the greater Maasai Mara ecosystem.
The refreshed site celebrates over a century of heritage, world-class guiding, and a steadfast commitment to conservation and sustainability, while offering guests and trade partners an elegant and inspiring way to engage with the brand.
Explore the new website: [LINK]