Aditya
Rikhari’s
Sahiba
continues
to
rule
the
music
charts,
retaining
its
number
one
position
even
as
the
soundtrack
of
the
blockbuster
films
such
a
as
Dhurandar
gain
widespread
popularity.
At
a
time
when
big-budget
film
music
often
commands
listener
attention
through
heavy
marketing
,
publicity,
scale
&
star
power,
Sahiba’s
sustained
and
consistent
success
out
shines
it
all
the
way.
The
song’s
consistent
chart
performance
is
driven
by
diverse
audiences
and
super
fan
engagement
at
a
very
strong
&
solid
pace.
Its
continued
chart
leadership
highlights
a
major
wave
of
change
in
the
music
landscape
in
India,
where
authenticity
and
strong
storytelling
is
what
the
audience
truly
values
I
today’s
times.