Winter
may
feel
comforting
with
its
snuggly
sweaters
and
warm
chai
moments,
but
the
cold
winds
and
low
humidity
can
be
harsh
on
your
skin.
The
season
quietly
strips
away
moisture,
leaving
skin
feeling
tight,
flaky,
and
uncomfortable.
That’s
why
winter
moisturization
isn’t
just
a
luxury;
it’s
a
necessity.
Your
skin
needs
extra
protection
and
deep
nourishment
to
stay
healthy,
soft,
and
glowing
despite
the
chill.
And
the
best
place
to
begin
that
care
is
right
in
your
shower.
Here’s
how
a
few
smart
upgrades
in
your
bathing
routine
can
make
a
world
of
difference:
Turn
Down
the
Heat
We
all
love
steaming
hot
showers
in
winter,
but
high
temperatures
strip
away
natural
lipids,
weakening
your
skin
barrier.
A
warm
shower
helps
maintain
moisture
while
still
letting
you
enjoy
that
cozy
feel.
Keep
it
short
and
sweet;
your
skin
will
thank
you
later.
Pick
a
Moisture-Rich
bathing
essential
Fiama’s
Moisturising
Bars
with
Japanese
Hokkaido
Milk
and
Vitamin
F
are
crafted
to
be
your
daily
winter
essential
offering
a
rich,
creamy,
luxurious
indulgence
that
cleanses
gently
while
caring
deeply.
With
essential
fatty
acids
that
help
seal
hydration
and
1/3
skin
moisturizers
that
provide
deep
nourishment,
every
shower
leaves
your
skin
feeling
happy,
soft,
and
moisturized
all
day
long.
And
here’s
the
delicious
twist,
the
exotic
blend
of
Goji,
Acai,
and
Blueberries,
packed
with
natural
antioxidants,
helps
soothe
dryness,
revitalise
dull
skin,
and
uplift
your
mood
with
its
refreshing,
mood-uplifting
fragrance.
It
gives
your
winter
routine
a
fresh,
rejuvenating
lift
and
a
feel-good
scent
that
lingers
beautifully
through
the
day.
ITC
Fiama
brand
ambassador
Sara
Ali
Khan
said,
“Winter’s
here
and
that
means
blankets,
binge-fests,
travel
and
bottomless
hot
chocolate
but
while
I’m
in
full-on
cuddle
mode,
my
skin?
It’s
screaming
for
extra
TLC.
That’s
where
my
cold-weather
BFF
comes
in,
Fiama’s
Moisturising
Bar
with
Japanese
Hokkaido
Milk
&
Blueberry.
Sounds
gourmet,
feels
divine!
With
1/3
skin
moisturisers,
it’s
like
a
warm
hug
for
dry,
cranky
skin;
super
soft,
never
sticky.
Plus,
Vitamin
F
and
that
cosy,
comforting
fragrance
is
a
total
shower
bliss.
It’s
my
feel-good
ritual
when
the
world
slows
down
and
self-care
turns
up!”
Pat
Dry,
Don’t
Rub
Rubbing
your
towel
aggressively
can
irritate
already-dry
winter
skin.
Instead,
gently
pat
your
skin
dry
to
maintain
moisture
and
let
your
creams
and
lotions
work
even
better.
Lock
In
Hydration
Immediately
The
most
important
thing
to
watch
out
for
during
harsh
winters
is
a
trusted
moisturizing
bathing
bar.
The
deep
hydration
and
intense
nourishment
that
hydrating
ingredients
like
Japanese
Hokkaido
Milk
can
provide
to
your
body,
can
make
you
go
from
a
dry
tired
body
to
a
happy
hydrated
body
in
just
few
showers.
Hence,
when
your
cleanser
already
nourishes
the
skin,
you
don’t
need
to
rush
to
apply
lotion
immediately
after
bathing.
You
can
eventually
follow
up
with
a
light
body
lotion
or
cream
to
simply
maintain
that
softness,
keeping
your
skin
smooth,
glowing,
and
comfortable
without
any
stickiness.
With
these
smart
upgrades,
your
daily
shower
becomes
more
than
just
cleansing;
it
turns
into
a
Winter
Glow
Ritual.